To celebrate the launch of the highly anticipated Beauty Expert Collection, we hosted an exclusive pre-launch party at The Ivy, Covent Garden in true Beauty Expert style! On Thursday 21st July, we invited skincare specialists, beauty bloggers, online influencers, and Beauty Expert brands to join us for drinks, lunch and skincare consultations in the prestigious Private Room at the heart of Covent Garden.
The drinks were flowing from twelve o’clock, as our guests arrived at The Ivy dressed to impress. We certainly couldn’t wait to introduce the Beauty Expert Collection: The Rose Edition to our lovely influencers and brands. Following a delicious three-course lunch complete with coffee and Petit-Fours, we unveiled the Beauty Expert Collection with a speech from Beauty Expert and handed over to our amazing brands to introduce their featured product.
As an online beauty hub for skincare advice and specialist knowledge, we pride ourselves on providing educational content for our readers. REN, MONU, Balance Me and Pai set up skincare ‘stations’ and explained how to apply each product, outlined key ingredients, benefits and results, and promoted supplementary products within their ranges to help our guests feel beautiful both inside and out.
Finally, we introduced our Become a Beauty Expert Scheme that is soon to launch on our website. We are looking for informative, educational and enthusiastic beauty editors to write for the Beauty Expert blog…watch this space!
If that wasn’t enough our lovely guests left with goodies from REN, MONU, Balance Me and Pai, delicious Beauty Expert cupcakes (courtesy of The Cocoa Box), a beautiful rose and of course – the Beauty Expert Collection itself!
We had a fantastic day at the pre-launch of the Beauty Expert Collection, thank you so much to everyone who attended! We cannot wait for the next event…
Worth over £130, the Beauty Expert Collection: The Rose Edition is available to buy on-site for £50*