In the Spotlight

LGBTQ+ Owned Beauty Brands You’ll Love

Four people sat together celebrating Pride.

Although these brands should be celebrated all year round, we thought Pride Month was the perfect opportunity to spotlight and support LGBTQ+ owned businesses that we think you’ll love!

Whether you like makeup, haircare or skincare, we’ve collated five fabulous beauty brands founded by members of the LGBTQ+ community that are making waves with their unique beauty products and inclusive messages.


Launched by resident hairstylist on Netflix’s “Queer Eye”, Jonathan Van Ness, JVN Beauty aims to help celebrate self-expression and individuality.

From nourishing hair masks to indulgent styling creams, the brand’s gender-neutral products encourage everyone to embrace their true selves.

The JVN Complete Air Dry Cream is a cult-favourite for its ability to elevate all hair textures, without the need for hot tools.

Malin and Goetz

Matthew Malin and Andrew Goetz founded this skincare brand with a focus on simplicity and quality. Their products are formulated with sensitive skin in mind, using natural ingredients to deliver effective results.

Malin and Goetz’s sleek packaging and gender-neutral approach have garnered a loyal following among those seeking no-fuss skincare solutions.

The brand also prides itself in making frequent donations to LGBTQ+ charities along with any other good causes to give back to the community where possible.

Made by Mitchell

Mitchell Halliday, aka Mmmmitchell, the creative force behind Made by Mitchell, brings a fresh and edgy approach to beauty.

Known for their vibrant eyeshadow palettes and bold lip colors, the brand encourages makeup enthusiasts to push boundaries and explore their creativity.

Drawing from his own experience when he was a beginner, he has worked to develop products that are multipurpose and budget-friendly.

This desire for inclusivity also means he is constantly innovating to offer an extensive range of colours and formulas to make sure every customer has a product they can reach for to express themselves.

Isle of Paradise

Isle of Paradise, founded by tanning expert Jules Von Hep, is a beloved beauty brand known for its self-tanning products.

As a member of the community himself, Jules’ mission is to empower individuals to feel confident and comfortable in themselves, no matter their identity.

From tanning mousses to bronzing drops, the products are formulated with skin-loving ingredients to ensure that everyone can achieve an effortless tan without sun exposure.


Byoma is a cutting-edge beauty brand founded by Marc Elrick, a member of the LGBTQ+ community.

He believes the beauty industry has encouraged consumers to form a heavy reliance on strong actives like vitamin C, retinol and other exfoliating acids, which could be compromising our skin barriers.

BYOMA encourages you to step away from high-strength ingredients and instead embrace their innovative line infused with a Tri-Ceramide Complex, designed to promote a more healthy-looking complexion.

This Pride Month, Byoma are donating 50% of all sales from to GLSEN, a non-profit organisation striving to create safe and inclusive schools for LGBTQ+ youth.

By supporting these LGBTQ+ owned beauty brands, you can help to contribute to a more inclusive and diverse beauty industry.

Planning on attending a Pride Festival this year? Explore some trending festival makeup ideas, that could elevate your look.



Wellness Expert