The Classic Makeup Look Loved by Makeup Artists
Matte makeup is a beauty trend that can be found everywhere, from social media to editorial content. With the popularity of recreating red carpet makeup looks as well as the growing preference towards long-wear formulations, matte makeup has become more relevant than ever before.
What is matte makeup?
When makeup is described as ‘matte’, it means that the finish does not contain any shimmer, glitter or shine. Although most commonly associated with powder and eyeshadow, any beauty product can be matte. Pairing them together can create a flawless, poreless final look that won’t budge all day.
Why use matte makeup?
Matte makeup is a blessing for makeup artists creating red carpet, holiday or wedding looks for several reasons. To name a few, matte makeup is incredibly long-lasting, it can make facial features appear more defined and it looks great in photographs. Women with oilier complexions also tend to favour mattifying complexion products because the formulas help to absorb and reduce excess oil and shine. Matte foundation is one of the star products in this category because it smooths out the complexion effortlessly and can be customised to achieve various levels of coverage. It’s an all-rounder.
A matte red carpet makeup look on Leslie Mann at the Oscars 2018 using Chantecaille
How can you get a flawless matte finish?
Primer
To achieve a flawless matte base, a great starting point is a mattifying primer. There can be an assumption that matte makeup is drying but one way to avoid this scenario is to invest in a high-quality primer. The Illamasqua Matte Veil Primer is a lightweight cream-gel formula that glides onto the skin beautifully and maintains hydration levels throughout the day without adding shine.
Here are a few of our matte primer favourites: