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An Edit of the Best British Beauty Brands

An Edit of the Best British Beauty Brands | Beauty Expert

Discover the Best of British Beauty Brands

Although the beauty world has become increasingly global, Britain remains a key player in the beauty industry. British beauty brands continue to make waves by creating products that are innovative, high quality, and good for the skin. It’s unsurprising that demand has never been higher to get hold of these British bestsellers. We’ve sourced the best products to help you select your perfect beauty picks for the summer season.

What are the Best British Beauty Brands?


Elemis are a premium British skincare brand that are used in spas across the UK and worldwide. It’s always a luxury experience to use Elemis products and whether your skin concern is anti-ageing, hydration, or radiance, it’s a brand that covers all bases. One of the bestsellers and cult products is the Elemis Pro Collagen Marine Cream which is a hydrating anti-ageing day cream that sinks beautifully into the skin for all-day moisture and protection. The best way to try out several Elemis products at once is to pick up the new Elemis Jewels of the Sea Christmas Collection which contains seven bestselling products in an elegant travel bag.


A brand loved by celebrities such as Alexa Chung and Glamour Beauty Editor Alex Steinherr, Eyeko is the cool London makeup brand that combines British heritage with Korean technology. The most coveted product is the iconic Black Magic mascara, a product that can take you from desk to dinner, and the most innovative new launch is the Eye Boost eye serum, a vibrating eye treatment suitable for any age.

Molton Brown

Molton Brown is an expert health and beauty brand that specialises in fragrances and body care, offering collections with a signature Molton Brown scent. Having been awarded a royal warrant as ‘Supplier of Toiletries’ in 2013, the brand has truly been given the royal seal of approval. See below for our current favourite products in the Molton Brown collections.


The brand Pixi beauty was born in London by Petra Strand. The brand ethos is to enhance your natural beauty with natural radiance-boosting ingredients that are not only good for the skin, but easy to use in a busy lifestyle. The most well-known wonder product is the gentle exfoliating acid toner the Pixi Glow Tonic, but we love the full makeup and skincare collection, notably the Rose Oil Blend and the Glow-y Powder.


This Works

When you find a skincare product that delivers results, it can feel like a miracle that it truly comes through on its claims and promises. A brand that delivers this feeling time and time again: This Works. A modern British beauty brand that puts quality first and uses leading natural ingredients in the formulas, it’s unsurprising how many awards this brand has accepted. The product that brought This Works into the spotlight was the Deep Sleep Pillow Spray, but their newest city collection ‘Evening Detox’ has received widespread success. Tackling the environmental aggressors we’re exposed to daily urban life, it’s the defensive skincare range that the industry has been waiting for.

Nails Inc

With shade names such as ‘Kensington Caviar’ and ‘Covent Garden Place’, Nails Inc are staying true to their British roots. Whilst the brand still remains associated with salon quality nail products, there are now a selection of beauty mask under the name ‘FaceInc‘, and makeup under the name ‘INC.redible’. The NailsInc Paint Spray Cans are our new party essential that’s as easy to apply as perfume. Simply apply a base coat, spray the can over your nails and fingers, and remove the excess with warm water or a cleansing wipe. For longer wear, apply a topcoat.



Breaking beauty boundaries is all in a days work for British cosmetics brand Illamasqua. Whether you’re looking for a barely there base, a pop of colour or a bold makeup look, there’s something for everyone. Illamasqua is one of the most inclusive and community-driven companies in the industry, and welcomes its fans to share their looks on Instagram. The new Colour Veils are an innovative jelly texture blush that are perfect for beauty beginners and makeup mavens alike.


Emma Hardie

Emma Hardie is a natural botanical skincare company, established by Emma after she suffered a personal illness and discovered the healing power of holistic facials. Her bestselling product is the Emma Hardie Moringa Cleansing balm, a beautiful balm that deeply cleanses whilst also adding moisture to the complexion. It’s a hydrating hero suitable for all skin types.


Leighton Denny

Leighton Denny is a British celebrity nail technician that has won several awards for his contribution to the nail and beauty industry. A salon nail brand that makes at-home manicures much more enjoyable and luxurious, we’re yet to find a Leighton Denny product we don’t love. The Leighton Denny Crystal Nail File is a must-have investment for smooth and even nails.

Discover our full range of skincare at Beauty Expert.




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Writer and expert

Life motto: 'There's no such thing as too many beauty products'

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