As skincare experts, one of the biggest and most anticipated brand launches at Beauty Expert this month is Erno Laszlo. With most contemporary skincare products owing something to the Hungarian visionary, there is no doubt that this range will truly revolutionise your every day skincare routine. So in order to truly appreciate this world class launch we are going to tell you all you need to know about Erno Laszlo.
Who is Erno Laszlo?
Erno Laszlo learnt from the very best, whilst studying skin pathology and disease at the Royal Hungarian Elisabeth University of Medical Sciences in Budapest, along side ‘the father of modern dermatology’ Professor Max Joseph.
Who loves Erno Laszlo?
From very early on in his career, Erno began building a world class clientèle of Hollywood actresses that all longed for his dermatology expertise, this included Grace Kelly, Katharine Hepburn and Ava Gardner to name just a few. The Duchess of Windsor called Erno’s institute “The House of Silence” as there were so many secrets hidden within its walls from this Erno quickly developed an endless list of European royalty and New York socialites desperately seeking treatment at the institute and in 1952 made his knowledge available to the wider audience by launching his collection at Saks Fifth Avenue New York. Despite this, Erno made his products available only to those with a membership, limiting the membership to 15,000 members which quickly reached its limit and had to be strictly frozen at 25,000.
What is the Erno Laszlo ritual?
Erno’s loyal followers all believe in his famous practices and principles of skincare which include the 4 Step Skincare Programme, The 30 Splashes, Clocking and The Seven Skin Personalities. Watch the video to see Erno’s full cleanse, tone and moisturise programme.
Having experienced the Sea Mud Deep Cleansing bar, we are already loyal followers, the oil and mud bar duo leaves skin feeling refreshed, firm and glowing not to mention pores appeared reduced after just a few uses. We love Erno Laszlo already, what will you try first?
Stay tuned for more Erno Laszlo rituals and our favourite hero products from the range. You can pre order the collection hereat Beauty Expert.