Ditch difficult-to-use eye curlers and bid goodbye to fiddly falsies with Benefit Roller Lash Mascara. It is designed to lift and curl your lashes in one swipe, even for those with short or straight lashes, through Benefit's patented “Hook-n-Roll” brush. This plastic bristle brush hooks, lifts, separates and curls even the smallest of lashes, gently grabbing each lash hair on tiny hooks on the bristles and setting them in place. The 30-degree curve of the brush allows an even application of the product as it curves with the lashes, whilst the pink rubberised top packaging helps to keep your grip firm whilst using the mascara wand, allowing for a more controlled application.

In an eye-enhancing ink black with a satin finish, this best-selling mascara gives an intense and more open look. Once applied, curls will hold for up to 12 hours in a water-resistant formula, whilst also receiving lash-conditioning from ingredients Provitamin B5 and Serin, keeping eyelashes healthy-looking.