Nourish and care for your locks with the OUAI Medium Hair Shampoo, formulated for strands that are not too fine or thick, but somewhere right in between. Cleansing away build-ups and dirt, the shampoo is gentle on your scalp while still being incredibly effective, leaving you feeling comfortable throughout the day and never stripping away natural oils.

Enriched with hydrating Coconut and Babassu Oils, the shampoo ensures your hair is thoroughly moisturised for a soft-touch finish with less frizz. The shampoo is lightweight, meaning you’ll never have to sacrifice volume or suffer a greasy finish despite its impressive hydrating action. Cuticles will be smoothed and sealed, concealing the appearance of split ends for a seemingly healthier result. Strengthening Hydrolysed Keratin helps to build resilience, lessening the chance of breakage during styling while Kumquat Extract, rich in Vitamins A, B and C, delivers plenty of shine for a truly lustrous look.