label.m at London Fashion Week: The AW19 Round-up
We’ve covered the main makeup trends seen at London Fashion Week, and it’s time to discuss all things hair. When it comes to previewing the hair trends for Autumn Winter 2019, we always look to label.m to see their take at the shows. As London Fashion Week 2019 was sponsored by label.m, we spoke to the team to learn all about the inspirations behind these looks and the products used to bring the vision to life.
I am Chen: Sculpted Waves
Image: @labelmuk Instagram
Contrasting minimalism with attention to detail, the hair look at the I am Chen show focused on creating sculpted waves. Paired with a modern red lip, this look is highly wearable and universally flattering.
To recreate the look, apply the label.m Extra Strong Mousse to wet hair and blow dry. Following this, spray a light layer of Hairspray and take large sections with a small tong. Hold the curls with sectioning clips. Gently brush back the hair section by section – pushing in one direction, and then use the tong to indent the waves. Apply some Shine Mist to the lengths and ends. Finish with Hold & Gloss Spray and Hairspray.