Offering the highest quality in luxury beauty, Shiseido is one of the oldest cosmetic companies in the game. Delivering innovative technology and ingredients for a plethora of skin concerns, the company have been improving the skincare of women all over the world for 140 years.
The Shiseido History
Originating in Tokyo, the forward-thinking brand launched the country’s first ever western-style pharmacy back in 1872. Founded by chief pharmacist, Arinobu Fukuhara, whose motivation for the brand came from his displeasure with the medicine available on the market at the time. At just 23-years-old his ethos was “to take everything and anything good in this world and use it to create new things.”
Forever at the forefront of the cosmetic industry, in 1988, the brand created and launched Japan’s first ever toothpaste. Before the invention, toothpaste in the country came in a powder form, which damaged teeth due to its rough grains, whereas Shiseido’s invention had a smooth texture that was scientifically proven to dissolve tartar and bad breath! And the brand has remained at the forefront of the cosmetic industry ever since.
“Take everything and anything good in this world and use it to create new things.” – Shiseido
The Shiseido Philosophy
Shiseido believe that beauty is more than skin deep. The brand’s website advocates that “beauty is not an image, it’s a feeling and when it is shared, we imagine a world that is, quite simply put, better.” This sensual philosophy is a message which is echoed throughout all of the brands products, as they aim to target the skin’s cells as well as shielding it from ageing, environmental aggressors and emotional stress. Providing an ‘all round’ package which aims to please each individual sense.
Offering the highest quality of ingredients from anti-ageing, brightening, skincare and make up, the Japanese brand has all your skin and cosmetic needs at your fingertips.
Ultimune Power Infusing Concentrate