Recognised worldwide for their innovative beauty products, technology-driven skincare and trendsetting makeup, Elizabeth Arden are a brand who remain at the forefront of the industry after a century in the business. The first to introduce eye makeup to the women of America, the brand are recognised worldwide for their luxury skincare and coveted makeup. Today, we uncover some of these cult products and take a look at the history behind this unique brand…
Established in 1910 by iconic innovator and forward-thinking entrepreneur Elizabeth Arden, the brand opened their first flagship salon on Fifth Avenue in 1910. By 1930, the brand had opened a number of Red Door salons in the majority of fashion capitals around the globe; establishing their name as a leading beauty authority. Recognised all over the world, Elizabeth Arden’s legacy lives on through her products and timeless approach to beauty.
At the core of this unique brand is the fundamental belief that beauty should not be reliant upon makeup but rather, an intelligent cooperation between science and nature to enhance natural beauty. Adopting the mantra “to be beautiful is the birth right of every woman”, their philosophy is to develop products that benefit, not mask, the skin.
“To be beautiful is the birth right of every woman”
Uncompromising in their vision to create new and pioneering products, Elizabeth Arden strive to create products and services that women not only need but desire. The first to introduce eye makeup to the women of America, the brand initiated the concept of the ‘makeover’.
From unique ceramide capsules formulated to strengthen and repair tired skin, to an all-protecting eight hour wonder-cream, we take a look at some of the cult products from this innovative brand.