Every season we’re introduced to a new variation of ‘natural beauty’ but for SS17, the trend is quite literal. Almost more of a non-trend than a trend, No Makeup Makeup aims to achieve raw, natural-looking beauty using make-up to conceal flaws and define features. In essence, it’s a phenomenon that’s all about using as few products as possible to create a look that is both modern and fresh. But how does one achieve this look without adequate training in makeup artistry? Discover everything you need to know to perfect the trend here.
What is No Makeup Makeup?
No Makeup Makeup has been taking the SS17 catwalks by storm. All about perfecting your skin, brightening your eyes and bringing a touch of colour and definition to all the right places, this unique trend aims to let your natural beauty shine through. Lighter on the skin, the trend allows skin to breathe a little easier whilst reducing the number of touch-ups required throughout the day.
How To No Makeup Makeup
Step One: The BaseBuy now with free delivery
Begin with a clean, moisturised face. Then, pump 2-3 pumps of Omorovicza’s Complexion Perfector BB Cream into the palms of your hands and apply sparingly to your face using circular motions. The key to this look is letting your natural skin shine through.
Step Two: ConcealBuy now with free delivery
Conceal any blemishes with a small concealer brush, taking care not to apply too much product. Take the brush from the inner corner of your eye to the outer, patting down any excess product with your ring finger. If necessary, apply a small amount of mineral powder to the highest points of your face including your nose, forehead and chin to reduce shine. For this look, we love Perricone MD No Concealer Concealer and Vichy Dermablend Setting Powder.
Step Three: ColourBuy now with free delivery
Next, you’ll want to add a pop of colour to the apples of your cheeks. To do this, a Cream Blush works well. Elizabeth Arden’s Ceramide Cream Blush in shade Nectar is perfect for a natural appearance. To apply, gently pat a small amount of colour onto the apples of your cheeks, making sure to blend outwards toward the ear.
Step Four: EyesBuy now with free delivery
While you want this look to remain as simple and neutral as possible, it is important to add a touch of colour to your eyes for added definition. Typically, matte eye shadows in neutral tones work best. For us, High Definitions Eyeshadow Palette in shade Foxy has a colour to suit all occasions. Apply a small amount of eyeshadow to your lids, making sure to blend the colour as you go. This step is intended to make your eyes stand out, not your eyeshadow. Finish the look with a stroke of your favourite mascara for naturally separated, lengthened lashes.
Step Five: LipsBuy now with free delivery
To finish the look, you will need a moisturising lipstick that complements your skin tone. Chantecaille Lipstick in Mirage is a long-wearing, creamy lipstick in a perfect peachy pink that will compliment most skin tones. If you would prefer a more matte finish, L’Oreal Paris Color Riche Matte Lipstick in shade Sandy Velvet is our favourite.