Wellness Expert /
It’s true what they say, beauty truly is in the eye of the beholder but what would you say if you knew that certain beauty products are proven to make you more attractive? As true beauty fanatics, we were definitely intrigued. According to science, there are certain physical traits in a woman that are considered to be more attractive than others. But what is the magic formula? Is a certain eye-shadow more appealing than others? Does a lipstick trigger a response in men and women’s brains?
Professor Kang Lee of the University of Toronto states that as a neotenous feature, large eyes are viewed as an attractive trait that humans have evolutionarily retained to attract others. Should you choose to go for a doe-eyed look, placing highlighter on the inner corners of your eyes is a great way to open them up. Formulated with a blend of macadamia nut oil and waterlily extracts, this creamy highlighter and concealer duo gives medium coverage and hides under-eye circles, fine lines and minor imperfections. Working to hydrate the skin, this unique product provides long-lasting coverage for a flawless finish with a luminous sheen.
One study from the Journal of Personality and Social Psychology found a direct correlation between the colour red and males’ attraction to females. The best part? According to the study, men appear to be unaware of this ‘red effect’ meaning you can apply your favourite rouge lipstick in abundance. Available in a spectrum of red hues, the high-pigmented lipstick from Shiesedo features innovative Vibrant Red Color Technology to deliver intense, seductive colour with subtle sheen. Harnessing the powers of a Hyaluronic Acid Complex, its ultra-moisturising formula hydrates and softens, whilst Fit and Bond Powder adheres to lips to prevent colour fading.
While it is a common fact that some cultures believe pale, porcelain-like skin is the most flattering, a survey conducted and published in Dermatologic Surgery found that individuals who wear tan were perceived to be more attractive than those with pale skin. Designed to give the skin a natural, rich and natural looking tan which lasts up to 4 times longer than other products, the Vita Liberata Phenomenal 2-3 Week Tan Lotion in medium is a must have. It works to hydrate, nourish and condition the skin upon application, using marine and organic botanical extracts for a supple and silky feel.
Since none of us are a fan of spots, it comes as no surprise to learn that both men and women prefer clear, smooth skin. Formulated with naturally soothing antiseptic extracts and salicylic acid, this innovative spot treatment from Eve Lom eliminates impurities quickly and efficiently without drying out your skin. Effectively calming redness and irritation, it features an opthalmic nozzle for precise and hygienic topical application, as well as boasting a universal skin-tone tint that makes it suitable for use both under or over makeup
According to this study conducted by Plos One, flashing your pearly whites can affect how attractive you are to the opposite sex. Researchers found that yellower, less even teeth were perceived as less attractive. Lucky for you, whitening your teeth without the need to visit the dentist is now not only a dream but a palpable reality! Taking advantage of Filmo-crystallised Calcium technology, Iwhite’s Instant Professional Teeth Whitening Kit will leave your teeth will look healthier and stronger after one use.
According to Psychology Today, darkened eyelashes are one way to attract attention from the opposite sex. Helping to enhance the white of the eye and evoking a more youthful appearance, long eyelashes are also a universal symbol of femininity. A few more coats won’t hurt… A water-resistant, volumising mascara that makes your eyelashes appear thicker, fuller and longer, Chantecaille’s Faux Cils Mascara blends a cocktail of natural waxes to help thicken the look of lashes, whilst its full bristled brush expertly grabs every lash to create a dramatic, wide-eyed makeup look. Rich in Mineral Salts and Red Seaweed extract, the mascara defines lashes to create a fuller, thicker appearance, and its dose of Vegetal Polymers ensure easy application.
After 45 years in the health and wellness industry, a passport full of stamps from every continent and a CV that includes stints at Vogue and founding one of the world’s leading spa brands, you might think that Susan Harmsworth would want to hang up her working shoes for good. But at the grand age of 71, the straight-talking entrepreneur is still as driven as ever.
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