Founded in 2,000 by Raymond Cloosterman, the Rituals story was based on one passion – to create pure simple happiness. With this philosophy in mind, their concept of combining home and body cosmetics was born. Basing their products on Eastern traditions, each ingredient has its own distinct benefit – essential for giving you the Eastern experience in the comfort of your own home. 

Believing that happiness can be found in the smallest of things, the success of the brand lies in its ability to source distinctive and exclusive perfumes from across the globe. With nature in mind, the collection uses only natural, renewable & organic ingredients. That way, you can feel assured that only the highest quality of ingredients is used within the products. 


Experience the warmth of your own personal wellness ceremony in the comfort of your own home with the Hammam collection. Enriched with a beautiful blend of Rosemary and Eucalyptos, the products have been designed to help cleanse, soften and nourish your skin. 


With a history dating back to more than 5,000 years ago in India, the ritual of Ayurveda has been designed to help you restore inner harmony by cleansing and nurturing your body and souls. Believing that beauty starts within, the collection boasts a delicate blend of Indian Rose and nourishing Sweet Almond Oil. 

Laughing Buddha

Add a touch of happiness to your everyday life with the Laughing Buddha range. Famous for his legendary smile, the Laughing Buddha symbolises good luck and prosperity. With this in mind, the collection encapsulates all of these qualities and is sure to bring you that touch of happiness you’ve been looking for!


Centred on giving you the perfect harmony – between Yin and Yang – the ritual of Tao has been based on focussed on nourishing your Yin energy. If you’re looking to find inner peace and tranquillity in your busy life, then this collection is definitely going to help you do just that. 


Inspired by the ancient Japanese Samurai warriors, the ritual of Samurai has been formulated to give men power, control and confidence to help face the challenges of everyday life. Feel groomed to perfection with the help of Samurai. 

Shop the Rituals collection at Beauty Expert, available with free delivery.