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Pureology Pure Volume Shampoo reveals natural fullness while infusing the hair with moisture and protecting colour from fading. Surfactants are an essential part of a shampoo's cleansing system, but many common surfactants, known as sulfates, can fade colour vibrancy.
Designed to gently cleanse without stripping colour, Pureology's ZeroSulfate shampoos include a mild cleansing system, with no added salt, to deliver a rich lather and help optimize colour retention. Pureology's exclusive AntiFadeComplex® is designed to protect your colour from UVA/UVB and thermal damage.
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Pureology PureVolume Shampoo 300ml