Give hair long lasting volume with Pureology Pure Volume Shampoo. Working to cleanse hair and reduce weight, the shampoo contains delicate purifiers that remove oil and other impurities that buildup at the roots and can weigh hair down. The shampoo aims to thicken hair from root to end by lifting the roots and locking in conditioning agents for long lasting softness.

The shampoo reduces tangling and breakage delivering a refreshing sensation to your hair. Featuring Pureology's exclusive Antifade Complex, colour-protecting technology, the conditioner helps provide optimum vibrancy and colour retention. -SA