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Since 1997, Alterna has supplied a pure, proven and professional way to improve the look and feel of your hair. Adding shine, health and vitality with a range of natural ingredients chosen for their specific beneficial properties, this brand sets out to ensure that all products are completely kind to your hair. The brand also recognises that you shouldn’t have to choose between salon performance and natural ingredients, and so sets out so produce a range of professional products that offer the best of both worlds. Within these natural hair products you’ll find luxury ingredients including caviar, bamboo and seasilk, all of which have been selected for their high quality results. Not only is the brand careful about what goes into the products, but the creators also pay particular attention to what stays out – completely free of sulphates, parabens and phthalates, you won’t find friendlier products to care for your hair.

This professional brand goes to extreme lengths to ensure that all of their natural hair products perform to the best possible standard for you. All products are thoroughly tested by consumers and hair care professionals alike, and even include a unique technology called Enzymetherapy to encourage essential ingredients to absorb into your hair. With a wealth of knowledge in the hair care industry and an extensive global following, you can trust that a sulphate-free shampoo, conditioner or treatment from this quality range will work absolute wonders for your hair. Pick up your brand new natural hair products today from and save with free delivery worldwide.

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