We’re always looking for new and original beauty ideas here at BeautyExpert, but the new fad for vibrating mascaras has us somewhat baffled. I’ve tried several out and while the wand vibrates well enough, the vibrations are all at the top end of the wand where the battery is stored and don’t seem to effectively reach the bottom end where the brush is. In fact, I’d go as far as to say they don’t work any better than regular mascaras but just have the extra annoyance of an irritating noise. We say, gimmick, not great gadget, so stick with your trusty favourites.

Writer and expert