Hmmm, £50 for a pair of false eyelashes? You’d be forgiven for wondering how this could possibly be! Well, lashes really have evolved over the years, particularly in the last couple, with brands breaking boundaries at every turn. None more so than Shu Uermura, whose Gold Leaf Lashes have been making headlines. Designed by Japanese make up artist and International Artistic Director for Shu Uemura, Kakuyasu Uchiide, the delicate works of art are hand made. Using real leaf skeletons, dipped with gold wash and individual crystals painstakingly applied, they’re the kind of artisanal beauty product that showcases design and aesthetic talent in a way we’ve never seen before. Yes, they’re a statement look, and yes, they’re pricy, but Shu Uemura leads where other lash companies will inevitably follow and just as couture fashion translates to high street stores, beauty buffs know a trend begins with thinking out of the box. So here we have a bespoke example of someone working at the cutting edge end of beauty, and we’re huge fans of innovation here at We hope you love them too, for their sheer beauty, delicacy and fashion forward look.

Writer and expert