Glamour couple, Colin and Livia Firth both rocked up at the Oscars wearing ethical clothing. While Colin took the Oscar, Livia took the style stakes to a new eco-glam level. Livia’s beautiful blush pink dress was made from recycled panels of fabric and looked every inch couture. Known for her passion for Fairtrade and ethical living, Livia owns a London based Fairtrade organic boutique. If you want to dive in to Fairtrade fabulous, Kiehl’s Superbly Smoothing Argan Shampoo is a great place to start – containing essential fatty acids it smoothes coarse and unruly hair and tames frizzy fly-aways with Fairtrade Argan oil to give a sleek and shiny do that’s everything A list.