I’m told that Halloween is predicted to up the sales of false eyelashes by up to 50,000 pairs….could this mean a national shortage of fabulous flutters? How this prediction came about, I’m not entirely certain, but I can say that come October 31st, it’s not exactly high on my priority list to ensure I have a pristine set of lashes to hand. I’ll have a bucket of sweets at the ready til 8.59, then it’s lights off at 9pm pretending nobody is home and hoping we don’t get the ‘trick’! The press release on these predicted sales is a great example of hope over expectation, but just in case you’re planning on batting falsies for the occasion, I suggest you stock up on some lovelies from our gorgeous Eyelure collection.

Writer and expert