Ever noticed that in the cold air, your hair goes limp and flat? It’s apparantly because warm air has more moisture in it and cold air less moisture so while you are likely to be much less frizz prone, the lack of environmental moisture can leave hair distinctly lack-lustre. It’s the perfect time to introduce a volumising product to your hair care routine to give it a little bit more oomph and lift. Hairfix Lift Up gives lift from the very root (and best used with Hairfix Feed-Up which actually plumps the hair strands) giving a much fuller look to your do. Both products also provide protection again heat damage from electrical tools so you can really boost up the style, too. Perfect for winter parties when your tresses need to impress.