Finding the perfect foundation can become virtually a life’s work! It’s probably the one thing that most women don’t get right first time, but with more sophisticated technologies and formulas it isn’t quite the danger zone it once was. Blendability has to rate as one of the most important things – a tide mark is just a beauty NO! Jemma Kidd’s Light As Air Liquid Foundation has a dose of silicone to ensure that it floats across the skin to become perfectly blended. With long-wear technology as well, once you’ve got it right, it’s going to stay right all day and that is worth it’s weight in gold. You can find it in seven shades and it contains SPF18 to ensure that your skin doesn’t absorb damaging sun rays. It’s just an all round winner.

Writer and expert