Volumise, lift and lengthen your lashes with the benefit They’re Real! Mascara in Black. This multi-award-winning mascara has been specially designed to help every woman achieve bigger, bolder and sexier eyelashes. This product is jet-black in colour, delivering lashes that stand out and draw attention to the eyes. It is expertly formulated to be as long-wearing as possible, with no smudging or drying out. Furthermore, the brush has been innovatively designed to reach each and every eyelash, even the ones you never knew you had!

When this mascara was put to the test in a consumer panel survey, 94% of women saw a dramatic increase in length and volume, 94% saw a visible lift and 100% saw long-wearing results. For best results when applying, coat every lash by holding the wand at the base of the lashes and wiggling from side to side all the way to the tip. Follow by holding the wand in a vertical position and stroke the product upwards, separating and curling every lash. You can also use the brush's dome tip to give lashes a fan effect. Layer generously for a bold and glamorous look.