From a multi-award winning 100% vegan colour care brand, Pureology Hydrate Shampoo is a highly concentrated but gentle cleanser infused with a Ylang Ylang and Patchouli aromatherapy scent as well as Proteins, Wheat and a revolutionary AntiFade Complex to hydrate, moisturise and protect all coloured shades.

Guaranteed to make your colour last longer, this hydrating shampoo features an exclusive AntiFade complex packed with antioxidants and full spectrum UVA/UVB sunscreens to protect against oxidation and harmful environmental factors that can cause colours to dull and diminish. The sulphate-free formula uses a blend of sugar, corn and coconut to naturally cleanse the hair and rid it of impurities without stripping essential oils. Soy, Oat and Wheat Proteins fortify and repair the hair whilst advanced ‘Micro-Emulsion’ technology intensively hydrates each strand, enhancing the vibrancy of colour whilst softening dry hair. Superior condition is given with a combination of vitamin-rich Jojoba, Green Tea and Sage whilst a luxurious signature blend of Bergamot, Patchouli and Ylang Ylang leave a halo of scent long after washing. Filled with natural and organic ingredients, this ultra-concentrated formula means a little goes a long way and it emulsifies into a decadently rich lather.

Lather a ten pence coin size amount between the hands before applying to wet hair and massaging through. Rinse thoroughly.