Smart, Safe Beauty

We only use the best natural and synthetic ingredients available to address the skincare needs of all ages, skin types and concerns. Every product we formulate contains antioxidants, skin-replenishing ingredients & skin-restoring ingredients to improve the skin's overall health.

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Science + Truth

We follow the truth - not just what's popular. Our formulas are supported & verified by extensive research. We have never tested on animals & never will.

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Highly Effective

We don't promise miracles - we deliver results. We formulate with active ingredients in appropriate concentrations & stable pH levels.

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Non-irritating

We use everything skin needs, nothing it doesn't. Every product is tested on people by an independent laboratory for irritancy & safety.

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