Introducing: Prai

A skincare brand with a difference, Prai Beauty are committed to ensuring luxury, high quality products are accessible to all women. Specially formulated to target the effects of ageing skin, their skincare range promises youthful, glowing complexions. At the core of this innovative brand is their unique Prai Extract, which was once reserved for the complexions of the Thai Royal Family. Today, this unique ingredient is exclusively accessible to the customers of Prai Beauty. Today, we uncover the history behind this brand and uncover some of their cult products…

The History

Founded in 1999 by beauty expert Cathy Kangas, Prai Beauty is dedicated to offering skincare with high-quality, luxury ingredients and high-performance formulas. Challenging the norm and working to redefine beauty, Prai prides itself on offering a range of luxurious yet accessible products for all women. Historically reserved for the royal family, now, the Prai extract is reserved exclusively for the customers of this unique brand. Prai’s innovative ingredients and technologies deliver instant and long term results that have won them many accolades across the beauty industry.

The Philosophy

At the core of this unique brand is the belief of real results, real women, real fast. Offering skincare with high-quality, luxury ingredients and high-performance formulas, Prai pride themselves on creating unique products accessible to all of their customers. PRAI’s unique ingredients and innovative technologies deliver instant and long-term results that have generated awards across the globe. Not just a skincare brand, Prai pride themselves on their philanthropic initiative, ‘The Cathy Kangas Foundation for Animals’, which dedicates a portion of PRAI’s sales to animal welfare organisations.

The Favourites:

From A-lister’s, beauty editors and skincare fanatics alike, uncover some of the favourite cult products from Prai Skincare

Prai Ageless Throat Ionic Device & Serum

What’s in it?

Discover an effective anti-ageing routine with the Prai Ageless Throat Iconic Device and Serum. Working together to deliver intense, optimum results, this iconic device and potent serum will leave your neck and décolletage renewed and visibly younger. Lightweight, portable and easy to use the Ageless Throat Iconic Device utilises advanced technology to deliver dramatic firming, lifting and smoothing effects. Skin feels softened, replenished and revitalised with redefined contours.

When to use: This device can be added as a specialised treatment to your current throat care regime.

Expert tip: Start with clean skin. Apply Ageless Throat Ionic Serum with gentle, upward strokes, from just above the bust area up to the top of the neck. Holding the handle, slowly apply the flat paddle over your dry neck area for 1 minute, working from the base of the neck to the top of the jawline.

Prai 24k Gold Masque

What’s in it?

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Harnessing the power of 24k Gold, the luxurious treatment helps to minimise the appearance of fine lines and wrinkles whilst simultaneously defending against the damaging effects of free radicals and environmental aggressors. Precious Prai extract moisturises and softens to reveal a smoother, more refined complexion with a luminous glow.

When to use: Apply generously to a clean face avoiding the eye area. Leave on for 5-10 minutes and rinse with warm water.

Expert tip: For optimum results, follow with your preferred Prai daytime or night time skincare regime.

Prai Ageless Throat & Décolletage Cream

What’s in it?

Enriched with a potent blend of Mulberry, Saxifrage and Grapeseed extracts, this unique formula works to reduce the appearance of age spots and other forms of discolouration. A lightweight formula designed to target ageing skin, this innovative product works on the throat and décolletage to promote a visibly firmer appearance. Finished with a combination of Prai oil, Shea Butter and Hyaluronic acid, this unique crème delivers moisture to the skin, maintaining a supple appearance.

When to use: Use twice daily, once in the morning and once in the evening.

Expert tip: Apply in gentle upward strokes from cleavage to chin am and pm. Apply alone or over other Prai products.

Prai 24k Gold Precious Oil Drops

What’s in it?

Utilising Avocado Oil, Chamomile and precious Prai Oil, this fast-absorbing, anti-ageing formula infuses skin with long-lasting moisture and hydration, whilst simultaneously restoring softness and suppleness for a youthful-looking complexion. Harnessing the powers of luxurious 24k Gold, this deeply nourishing treatment defends against free radicals and environmental aggressors to help maintain healthy collagen and promote skin renewal.

When to use: Use once daily as part of your normal skincare routine.

Expert tip: Blend a few drops into cleansed, toned skin. Avoid direct contact with the eyes. Follow with your Prai skincare regime.