Whether your skincare habits are minimal and pared back or you favour a South Korean ten step regime, serums are a must-have due to their concentrated powerful makeup. Here are the best serums you need to have in your collection.
What is a face serum?
Simply: a face serum is a skincare product which complements your daily cleansing and moisturising. Containing ingredients which penetrate much deeper than your daily moisturiser, serums are perfect for targeting your unique skincare goals, whether it be anti-aging or dehydration.
Sometimes they may be referred to as concentrates, or one of a more liquid consistency may be referred to as an essence.
When do I use face serums?
Due to having smaller molecules which are able to penetrate the skin far deeper than moisturiser, it’s advised that you apply serums after cleansing and toning and before moisturising.
Although it’s quite common for a serum to have moisturising properties, it’s important not to replace your daily moisturiser as they both operate on different levels. Where serums focus on nourishing deep beneath the skin, moisturisers are creamier and act as a barrier between your skin and external forces such as pollution, whilst locking the moisture in.
The best serums
Looking to add a step to your skin care routine, or just simply looking for the next one to add to your bathroom cabinet? We’ve sourced the best face serums available, just for you, with a focus on those with powerful active ingredients and long-term beneficial properties.
